The Influence of Artificial Intelligence on Marketing Strategies

Abstract

The rapid advancement of artificial intelligence (AI) technologies has brought about a paradigm shift in various
industries, including marketing. This study explores the profound impact of AI on marketing strategies, shedding
light on the transformative changes it introduces to the traditional landscape. The objective is to provide a
comprehensive understanding of how AI technologies influence marketing practices, from customer engagement to
data analysis and decision-making processes. The paper begins by outlining the key components of AI that are
actively reshaping marketing strategies. These components include machine learning algorithms, natural language
processing, and computer vision, among others.