Corporate Social Responsibility and its Effect on Consumer Behavior

Abstract

Corporate Social Responsibility (CSR) has emerged as a critical aspect of business strategy, reflecting the growing
awareness of companies about their societal and environmental impact. This study explores the dynamic
relationship between Corporate Social Responsibility initiatives and consumer behavior. By examining the
multifaceted dimensions of CSR, including environmental sustainability, ethical business practices, and community
engagement, this research aims to uncover the nuanced ways in which consumers respond to CSR activities. The
study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather
comprehensive insights into consumer perceptions and behaviors related to CSR