UX Optimization Techniques in Insurance Mobile Applications

Abstract

The insurance industry is undergoing a significant digital transformation, with mobile applications becoming a
primary channel for customer engagement. User Experience (UX) optimization in these applications is critical to
meet evolving customer expectations, enhance satisfaction, and maintain competitiveness. This paper explores
various UX optimization techniques specific to insurance mobile applications, drawing insights from recent
studies, industry practices, and technological advancements. Key areas of focus include onboarding processes,
personalization, claims management, policy administration, accessibility, and performance optimization. The
paper also examines real-world case studies to illustrate the practical application of these techniques.